🐝 Brand Development Proposal

Introduction

On behalf of Sadja WebSolutions, we thank you for this opportunity to partner with Bulhalho Foundation and Iles de Paix in enhancing the market visibility and brand positioning of one of Uganda's most impactful youth-led beekeeping enterprises in the Rwenzori region.

We have thoroughly reviewed your Terms of Reference dated 24 October 2025 and studied Bulhalho Foundation's current operations, including your recently established two honey selling and collection centres. We understand that you are at a pivotal moment in your organizational growth, having recently obtained UNBS certification, which creates the perfect opportunity to professionalize your brand identity and marketing materials.

With our extensive experience in branding for agro-based enterprises across East Africa and our understanding of Uganda's honey sector dynamics, we are strategically positioned to deliver a brand concept that authentically reflects Bulhalho Foundation's youth-led identity, environmental values, and market ambitions.

Our Understanding of Your Mission

Bulhalho Foundation is a youth-led organization transforming the beekeeping sector in the Rwenzori region through sustainable livelihood creation and market access improvement. Your brand identity must effectively communicate several key aspects to resonate with customers, partners, and beneficiaries:

Why Local Expertise Matters

Many design firms can create attractive logos, but few truly understand Uganda's honey sector, UNBS labeling requirements, and the unique positioning needs of youth-led agricultural enterprises.

Scope of Work - Detailed Breakdown

Task 1: Review of Current Materials

We will conduct a comprehensive audit of your existing brand assets:

• Analysis of current logo design, visual elements, and brand messaging
• Review of existing product labels from early operations
• Assessment of current packaging materials and their market effectiveness
• Evaluation of brand consistency across different touchpoints
• Competitive analysis of honey brands in Uganda and the Rwenzori region
• Market positioning assessment for youth-led honey enterprises

Task 2: New Logo & Brand Concept Development

We will create a refreshed brand identity that captures the essence of Bulhalho Foundation:

• Logo Design Process: Initial presentation of 3 distinct logo concepts with different creative directions. Each concept will be accompanied by a rationale explaining the design thinking. Unlimited revisions on your chosen concept until complete satisfaction.
• Color Palette Development: Primary and secondary color schemes that reflect honey authenticity, natural environment, youth energy, and professional credibility. Colors will be specified in CMYK for print, RGB for digital, and Pantone for brand consistency.
• Typography Selection: Primary and secondary fonts that are legible, modern, professional, and available for both print and digital applications. Font licensing will be considered to ensure legal usage.
• Brand Elements: Supporting visual elements such as honeycomb patterns, bee illustrations, Rwenzori mountain motifs, and natural textures that can be used across various materials.
• Brand Values Reflection: The design will authentically communicate youth leadership, environmental responsibility, quality production, and community impact.

Task 3: Design of Marketing Materials

Product Labels (UNBS Compliant)

We will design product labels for different honey jar sizes, ensuring full compliance with UNBS requirements:

• 500ml Honey Jar Label: Full wrap-around or front-back label design
• 1kg Honey Jar Label: Scaled appropriately for larger jar size
• 250ml Honey Jar Label: Compact design maintaining brand consistency

Each label design will include all mandatory elements:

• Bulhalho Foundation logo and brand identity
• Product name in English (and Runyoro/Rutooro if desired)
• UNBS certification mark with registration number
• Ingredients list and nutritional information
• Net weight specification in grams and milliliters
• Batch number and production date placement areas
• Expiry date or best before date placement
• Manufacturer information and contact details
• Barcode placement area with proper sizing
• Storage instructions and usage recommendations

Signpost Designs

• Directional Signposts: 2-3 design options for guiding customers from main roads to your collection centres. Designs will include arrows, distance indicators, and clear branding.
• Entrance Signpost: Large format entrance branding for the main gates or building fronts of your two collection centres. Design will establish a strong visual presence.
• Material Considerations: Designs optimized for both metal fabrication (more durable, weather-resistant) and wooden construction (traditional, eco-friendly). Specifications provided for both options.
• Size Recommendations: Optimal dimensions for visibility from various distances and vehicle speeds.

Promotional Materials

• Teardrop Banners (2 Designs): One design focused on product promotion (highlighting honey quality and UNBS certification), and another design focused on organizational mission (youth empowerment and environmental impact). Standard size: 2.5m or 3m height.
• Roll-up Banner (1 Design): Comprehensive design suitable for exhibitions, trade fairs, and promotional events. Size: 85cm x 200cm (standard roll-up size).
• A4 Flyers: Double-sided flyer design template for product information distribution.
• Business Cards: Professional business card design for Bulhalho Foundation representatives.

Task 4: Brand Rationale Document

While you have specified that a full corporate identity manual is not required, we will provide a comprehensive written rationale document that includes:

• Design Philosophy: Explanation of the overall brand concept and creative direction
• Logo Rationale: Detailed breakdown of the logo design including symbolism, shapes, and visual meaning
• Color Psychology: Explanation of color choices and their psychological impact on consumers and partners
• Typography Decisions: Rationale for font selection and how it supports brand personality
• Visual Elements: Explanation of supporting graphics and their connection to Bulhalho Foundation's mission
• Market Positioning: How the brand differentiates Bulhalho Foundation in the honey market
• Basic Usage Guidelines: Essential dos and don'ts for maintaining brand consistency
• Quick Reference Sheet: One-page summary for quick reference during future print projects

Task 5: Final File Delivery

All final deliverables will be provided in multiple file formats:

Editable Source Files

• Adobe Illustrator (.AI): Fully editable vector files for all designs
• Adobe Photoshop (.PSD): Layered files for any raster-based elements
• CorelDRAW (.CDR): Alternative vector format preferred by many local Ugandan printers

Print-Ready Files

• PDF (Print-Ready): High-resolution 300dpi, CMYK color mode, with 3mm bleed and crop marks
• EPS Files: Vector format compatible with most commercial printing software

Digital Use Files

• PNG: High-resolution transparent background versions for website and presentations
• JPG: Various sizes with white backgrounds
• SVG: Scalable vector graphics for web design

File Organization

• All files organized in clearly labeled folders by category
• Comprehensive README document explaining file specifications
• Font files included (with licensing information) where legally permissible
• Color palette reference files with exact specifications
• Delivery via Google Drive shared link or USB drive delivered to Iles de Paix office in Fort Portal

Deliverables & Timeline

We commit to completing all deliverables within 14 calendar days from contract signing, as specified in your Terms of Reference.

Deliverable	Description	Timeline
Inception Note	Confirmation of project understanding, detailed work plan, and timeline breakdown	Within 2 days after signing
Brand Audit Report	Analysis of current materials, competitive review, and strategic recommendations	Day 3-4
Logo Concepts	3 distinct logo design concepts with rationale	Day 5-7 (within 10 days)
Draft Labels	Initial designs for 500ml, 1kg, and 250ml honey jar labels	Day 8-10 (within 10 days)
Draft Signposts	Directional and entrance signpost designs with specifications	Day 8-10 (within 10 days)
Draft Promotional	Teardrop banners, roll-up banner, flyer, and business card designs	Day 8-10 (within 10 days)
Revision Round	Incorporation of feedback and refinement of all designs	Day 11-12
Final Package	All finalized designs in multiple formats, brand rationale document, usage guidelines	Day 13-14 (within 14 days)

Our Design Approach

Our brand development methodology ensures your visual identity authentically represents Bulhalho Foundation:

Investment & Payment Terms

What's Included

• Comprehensive brand audit and competitive analysis
• New logo design (3 concepts, unlimited revisions)
• Product labels for 3 jar sizes (UNBS compliant)
• Directional and entrance signpost designs
• 2 teardrop banner designs
• 1 roll-up banner design
• A4 flyer design template
• Professional business card design
• Brand rationale document
• All files in 8+ formats (AI, PSD, CDR, PDF, EPS, PNG, JPG, SVG)
• Virtual consultation meetings
• 30-day post-delivery support
• Print production specifications

Payment Schedule

• 50% Down Payment (UGX 2,250,000): Due upon contract signing
• 50% Final Payment (UGX 2,250,000): Due upon delivery of final files
• Payment Methods: Bank transfer, Mobile Money (MTN/Airtel), or direct deposit
• Documentation: Official tax invoice and receipts provided

Our Guarantees

Added Value Services

Included at no additional cost:

Print Production Support

• List of reliable UNBS-compliant printers in Kampala and Western Uganda
• Detailed technical specifications for materials
• Quality control guidelines
• Cost estimation for various quantities

Digital Brand Assets (Bonus)

• Social media templates for Facebook and Instagram
• Professional email signature design
• Branded Zoom background for virtual meetings
• Basic PowerPoint presentation template

Website Integration Guidance

• Recommendations for updating bulhalhofoundation.org with new branding
• Image optimization guidance for web display
• Color code specifications for website developers
• Logo placement guidelines for digital platforms

Partner Logo Integration

• Proper integration of Iles de Paix and ENABEL logos
• Donor visibility guidelines ensuring compliance
• Multi-partner logo arrangements

Why Choose Sadja WebSolutions?

Our Relevant Portfolio

Development & NGO Sector

• Governance Systems International (GSI): Complete brand identity for multi-disciplinary development consulting firm
• Atacama Consulting: Environmental and sustainability consulting brand with social impact focus
• Bring Up A Child Foundation: Child-focused nonprofit brand identity and marketing materials
• Africa Freedom of Information Centre (AFIC): Pan-African advocacy organization brand development

Agricultural & Value Addition Sector

• House of Seeds Uganda: Agricultural seeds company with complete product packaging and labeling
• Holland Greentech: Agricultural technology platform brand identity
• Multiple Honey Cooperatives: Product labeling and promotional materials for beekeeping cooperatives in Central and Western Uganda
• Coffee Exporters: Brand development for specialty coffee targeting international markets

Commercial Sector

• Mint Homes Ltd: Real estate brand identity and marketing collateral
• Darling Hair Uganda: E-commerce brand with distributor network materials
• RawBank DRC: Multi-country banking platform brand consistency project

Portfolio samples available upon request. We are happy to share specific case studies relevant to honey packaging and youth enterprise branding.

Required Information from Bulhalho Foundation

To ensure we deliver designs that perfectly reflect your organization, we will need:

Current Brand Materials

• High-resolution digital files or photos of current logo
• Samples or photos of existing product labels
• Any existing packaging materials or marketing collateral
• Current brand guidelines if any exist

Regulatory & Product Information

• UNBS certification documentation and registration number
• Complete product information (ingredients, source, processing details)
• Legal business name and registration details
• Required warning statements or allergen information
• Barcode number (EAN-13 or UPC) if already obtained

Contact & Location Information

• Complete contact details for labels (phone, email, address)
• Website and social media handles
• Photos of the two collection centres
• Location details for directional signpost placement

Partnership & Visibility Requirements

• High-resolution Iles de Paix logo
• High-resolution ENABEL logo
• Any other partner logos requiring visibility
• Donor visibility guidelines from partnership agreements
• Preferred acknowledgment text or disclaimers

Brand Preferences

• Specific colors or design elements to incorporate
• Examples of honey brands or designs you admire
• Design styles to avoid
• Cultural or regional elements to include
• Target customer demographics and market positioning preferences

Project Team & Communication

Your Dedicated Team

• Samuel Baguma - Lead Designer: Overall creative direction, logo design, brand concept development. 9 years experience.
• Jenny Namutebi - Graphic Designer: Product labels, signposts, marketing materials. Packaging design specialist.
• Isaac Okello - Brand Strategist: Brand audit, competitive analysis, strategic recommendations.
• Annita Nalongo - Project Coordinator: Timeline management, client communication, quality assurance. Your primary contact.

Communication Channels

• Primary Contact: Annita Nalongo - [email protected] / +256 776 543 210
• WhatsApp Group: Dedicated project group for quick updates
• Scheduled Meetings: Video calls or in-person at key milestones
• Email Updates: Formal progress reports and deliverables
• File Sharing: Google Drive for design review and delivery

Client Coordination

• Lieven Peeters - Country Director, Iles de Paix Uganda: Primary client representative
• Bulhalho Foundation Representatives: For organizational insights and requirements
• Additional Stakeholders: As identified during inception

Terms & Conditions Summary

• Scope: All deliverables outlined in Scope of Work section
• Timeline: 14 calendar days from contract signing
• Revisions: Unlimited during development phase. Post-delivery revisions charged separately.
• Ownership: All intellectual property transfers to Bulhalho Foundation upon full payment
• Payment: 50% down payment to start, 50% upon delivery. No refunds after work commences.
• Confidentiality: All project information treated as confidential
• Force Majeure: Neither party liable for delays beyond reasonable control
• Dispute Resolution: Good-faith negotiation, then mediation in Kampala
• Governing Law: Laws of Republic of Uganda

Full detailed terms and conditions will be provided in the service contract document.

Thank You for Considering Sadja WebSolutions

We are excited about the opportunity to partner with Bulhalho Foundation and Iles de Paix in creating a brand identity that truly reflects the quality, values, and impact of your honey enterprise. Our team is ready to begin immediately upon your approval and deliver exceptional results within your 14-day timeline.

Let's create something remarkable together that empowers youth beekeepers and brings premium Rwenzori honey to appreciative customers across Uganda and beyond.